Innovation for Media Content Creation (Innovation MCC) is an educational digital and onsite initiative composed by events, training and news created by Marlon Quintero, MD of CIC Media, author and industry expert, who identified the need in students and creative professionals to learn about innovation and its implementation in order to succeed in the process of content generation. The initiative has been active for six ½ years and has successfully been presented in: Miami - San Francisco – Los Angeles, London, Mexico City and Caracas.